THE TRUSTEDFORCE TEAM

BILL HOFFMAN

Managing Partner

As the founder and Managing Partner of TrustedForce, Bill leads the firm’s retained search practice, specializing in senior leadership placements for high-growth technology companies. His expertise has supported some of the nation’s most innovative cloud and managed services providers, top-tier property technology firms, and the technology divisions of global financial services and energy companies.

Before establishing TrustedForce, Bill achieved record-breaking success at Qwest Communications. There, he created, sold, and managed the Federal Professional Services and Managed Hosting Practices, overseeing all revenue growth and client acquisition. Bill led a multidisciplinary team of developers, engineers, program managers, and administrative staff, securing partnerships with major federal organizations, including the Internal Revenue Service, Department of Treasury, National Institutes of Health, and United States Mint. His achievements earned him the distinction of being the highest-grossing, non-DoD sales executive in thecompany’s history.

Bill’s career in technology began at IconCMT and Frontier Media Group, where he held commercial sales leadership roles before the firms were acquired by Qwest. During this time, he directed the sale of enterprise-scale managed services for prominent clients like BankOne, Comcast, ARAMARK, and SEI Investments.

Before transitioning to the tech industry, Bill and his wife, Nancy, owned and operated three acclaimed restaurants in the Philadelphia area, including two American Regional and one French establishment. Managing over 200 employees, Bill credits this chapter as a transformative experience, offering unparalleled insights into customer relationships and talent management. As he says, “I still look with appreciation at any candidate with service experience.”

Bill holds a BA in English Literature with a minor in Mathematics from the University of Pennsylvania. He is married with three children and divides his time between Washington, DC, and Maine when not traveling.

HARRISON HOFFMAN

Partner

Harrison Hoffman began his career with TrustedForce in June 2011 as a member of the firm's research team. He then joined the firm full-time after graduating from college in the Spring of 2013. The following year, Harrison was promoted to Director of Research. And in 2021, he was promoted to Partner. He focuses his time on the identification of senior leadership talent for the firm's Cloud and Managed Services clients.

Harrison graduated from George Washington University's Elliott School where he majored in Latin American Hemispheric Studies and minored in Spanish. An inveterate traveler, he has worked, volunteered and traveled to countries ranging from Iceland and Kenya to Chile and Argentina. When Harrison isn't working, he can be found hiking, kayaking, cooking, writing, and enjoying the company of his friends and family.

Harrison Hoffman
Vice President, Research

ALI KELL

Director, Research

Ali joined the TrustedForce team in 2013 after spending time focusing on her singing career. She enjoys the challenge of seeking out unique candidates for cutting-edge roles, and finding the perfect client/candidate symbiosis. This is the aspect of the job she loves most!

Ali is a graduate of the University of Pennsylvania, where she majored in English with a concentration in Creative Writing. Upon graduation, she moved to New York City and began working in production at A&E Television. She was then signed to indie label Wing Court Records, and has since released three EPs and one full-length LP. Aside from singing soul, blues, and jazz music, she also enjoys cooking and beating people in Scrabble. She currently resides in beautiful Kennebunk, Maine with her husband, daughter, and three spoiled cats.

TAMMY ALEXANDER

Chief Financial Officer

Tammy joined TrustedForce as its Chief Financial Officer in March 2012. In this capacity, she directs all financial aspects of the company including accounting practices, budgeting, pricing and offer management, financial analysis, financial planning and monitoring financial performance. Before joining TrustedForce, she worked for Trimeris, Inc. (NASDAQ: TRMS) as the Executive, Director of Finance where she managed the SEC reporting, budgeting, forecasting, Sarbanes Oxley compliance, tax provisions and returns and quarterly and annual external audits. Her experience with Trimeris, Inc. also included a reverse merger of the company by Synageva BioPharma Corporation (NASDAQ: GEVA) in November of 2011.

Tammy is a Certified Public Accountant and has over fifteen years of experience in finance and accounting, including experience working for KPMG, one of the Big Four public accounting firms. She obtained her MBA from Duke University's Fuqua School of Business in 2007. She also graduated from Indiana University, Bloomington in 2001 with a BS in Accounting and Business Management. She is married with four children and currently resides in Wake Forest, NC. She enjoys actively competing in triathlons, cycling, hiking, traveling, running and spending time with family.

LAURA C. HARRIS

Vice President, Operations and Recruiting Management

Laura joined TrustedForce in 2010 as the Recruiting Coordinator and Office Manager in support of the firm’s Partners, and in 2012 she was named Director, Recruiting Management. Laura has extensive experience as part of full-service, large-enterprise Executive Search firms in the Washington, D.C. area. Her expertise is managing the complexities of dynamic, fast-moving, senior-level search and placement efforts, working closely with both clients and candidates.

Outside of the TrustedForce office, Laura is a professional actor in the Washington, DC metro area. She has performed onstage at venues including Arena Stage, Ford’s Theatre, Studio Theatre, Signature Theatre, Round House Theatre, and Folger Shakespeare Theatre, in addition to numerous on-camera and voiceover projects.

Laura graduated magna cum laude from Middlebury College with a double major in Theatre and Film and Media Culture and a minor in French. She lives in Maryland with her husband.